Following the rebrand of their digital wallet, Google Australia needed to build awareness and inspire regular use of Google Pay amongst early tech adopters and trendsetting Android users by leveraging the global creative platform, ‘Pay for whatever, whenever.’ We were the first market to launch globally, with over 150 hypercontextual messages targeting affinity, location and relevant pay moments in the moment across display and preroll, a further 50 in outdoor, and a bunch more for social.