Suncorp Bank
Banking You Can Feel Good About
Suncorp Bank had undergone an evolution, amending and repositioning many of their products to better service not only their customers, but the communities and environments around them as well. With ambitions to enter new, younger, more socially and environmentally-conscious markets, Suncorp Bank was ready to launch its new direction and needed a platform that would help them do it.
The Ripple Effect
Banking as we know it is not necessarily bad, but it can be a bit un-good. An everyday chore in occasionally murky ethical territory. Banking with Suncorp, however, is categorically Good Banking. It enables you to make good choices about your money through helpful suggestions and financial literacy programs. It helps bring out the good in you by offering proactive opportunities to do things that could change the world, like using a debit card made from recycled plastic or being rewarded for installing solar panels on your home. And it makes you feel good to know that the positive things you and Suncorp do together are helping to create a brighter future. That’s what makes banking with Suncorp banking you can feel good about.
The Ripple Effect is the idea at the heart of this campaign, intended to show people how the small actions they take as Suncorp customers can have far-reaching and sometimes surprising impacts, both immediately and into the future. It’s brought to life through the sing-song storytelling of the TVC, and through the concentric circles in all other formats.
Results
6% increase to mortgage loan book
14% increase in QLD awareness*
14% increase in QLD consideration 18-49 year olds
11% recognition in younger segments vs older
*With a long legacy of ‘baked in’ Suncorp customers amongst older segments in Queensland, this state’s metrics were of the most significant to the bank as they pursued new segments there.
Director: Owen Trevor Black
Production: Rabbit Content
Editing: The Editors
Sound: Sonar